New Blog Traffic 2011

Techniques for traffic conversion are well known in the Internet marketing community, but most that are used are widely used. They work well, but not spectacularly. You need to find a new unexpected way to convert traffic to your site.

Perhaps what you need isn’t something different, but a different approach. You may notice that taking a new way is just what your site needs to increase buyer response.

Replace “want” with “fear.” It is good that a visitor wants your product, but desire is not as strong as fear. Emphasize on the scarcity of product in your sales copy to show the buyers how terrible it would be to miss this offer. 

“You can spend hours trying to make those purchased templates look like a custom website but you’re stuck with a few colors and choices. Meanwhile, marketers with XYZ Web Page Super Package are up and running in an hour with the look of expensive graphics.” 

Now the reader pictures the competition making money while he’s still fighting with fonts. That’s fear – fear of being left out.

Long sales copy works only if it’s not boring.  People will show interest in your offer only if your sales add is not repetitive and boring. Get it written by a professional writer.”

Professional writers know how to present the same information in a fresh new way so that each section of the sales letter is familiar, yet not repetitious. Hire a professional writer if you lack the skill to do it yourself. Paying for a good sales letter is a direct investment in traffic conversion. Consider it a one-time expense for endless traffic conversion opportunities.

Increase the prices. But wait, if sales are falling, why would charging more be better? You may have under-priced your product, which gives it a lower value in the viewer’s perspective. Add another section or package with a second information product.

Change the design of the cover. Add new delivery options so that a buyer can choose eBook, CD or MP3 audio product formats. These small changes give you a reason to bump up the price. And don’t get chicken by going from $9.95 to $12.95. Take the price up to $17 or $27 and hype the promotion.  You can do a limited time discount – “Order now to get the product for $12.95 because in 48 hours, the price goes to $17!”

Offer your product for a limited time.  Create urgency by offering a one time purchase to a limited number of buyers for a short time. This plays to fear (“what if I miss it”) and scarcity (“I want it before someone else gets it”). 

Then remove it from the market at the end of the offer period. Nothing discredits you more than repeated “limited time” runs. Remove the product, make a few changes or updates and add something else to the package. Then – and only then – can you bring back the product without losing face and buyers.

Michael Jones Traffic And Sales Conversion Videos.