Traffic Through Social Media: Paid or Free? Know the Difference!
Tuesday, July 7, 2009 15:29With the increasing popularity of social media sites, the use of social traffic to drive visitors to sites, blogs or online stores is also gaining attention. Before social media sites like Facebook, Twitter and MySpace were even created, many online marketers focused on paid traffic to ensure that they get a good number of people visiting their sites daily. There is really nothing wrong with paid traffic strategies. In fact, these strategies can be very effective. Thing is, they can be a bit expensive. If you want your paid campaign to have an impact in your business, you may have to spend hundreds of dollars a day.
Luckily with the social traffic solution, you can very well make use of free social media sites. It's easy because all you need to do is spend some time participating in these websites. Create good quality materials that will help you maximize your traffic-enhancing strategies. Remember that not just because you have profiles and about a million friends on Facebook, Twitter, MySpace and all other media sites, it still does not guarantee an increase in your web traffic. You first need to know who exactly your target market is, and make sure that you profile is deemed attractive by them.
Another advantage of social traffic over paid traffic is the influence that you can gain in social media. As an influencer, you can affect people’s buying decisions. In order for your paid traffic to buy from your online store, you need to convince them with a great copy, huge discounts, and a lot of other freebies. But with web traffic coming from social media sites, people learn about you through viral marketing or word of mouth. This means that Web users who go to your site are already partially convinced that your product or service is good because someone from their social media network recommended you.
There is no doubt that paid traffic solutions can effectively encourage people to go to your site. However, this certain type of marketing campaign will only work if you have enough funds to support/pay for it. Once you no longer have budget for PPC or banner ads, your traffic may also dwindle. The effect of social traffic is a bit different. You may put a whole lot of effort in today's traffic but you may reap what you've sown in the weeks or months to come: remember that this may work overnight, but not all the time. As long as you participate in social media communities and keep your profile on those sites, you will experience and increase in your web traffic.
Nathan Holland is the owner of AttractableMarketing.com.
He teaches how to generate free leads and drive targeted traffic to your website through social networking.
For Free Videos on increasing your website traffic through Social Networking, visit http://attractablemarketing.org
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